MTV EVENTS
Mic check, camera SPEEDS, I’m already three steps ahead ⚡️
MTV | Senior Producer, Music & Events
Reporting to the VP of Digital Content, I led the creation and execution of international digital and social content for MTV’s biggest global music moments—including Paramount award shows such as the VMAs, EMAs, and social content to support Paramount+ music content.
Transitioning to the MTV Brand Team, and reporting to the VP of Social Media and Fan Engagement, I managed delivery calendars and led end-to-end social productions, from ideation to final edits, collaborating with Talent, Programming, Legal, MML, and S&P teams. I interviewed everyone from newly discovered music talent to A-list artists, developed new social content formats, and I partnered across departments to steer social strategy for 360 music campaigns. I continued to oversee global localization, strategy, and delivering to key stakeholders and international partners.
Throughout a major company acquisition and rebrand, I drove creative innovation, helping MTV’s music content not only stay relevant but lead the conversation on every platform.
LOCALIZATION CURATION
As Lead Localization Producer for music content, I identified and executed the localization of key show moments—such as red carpet interviews, backstage talent chats, and acceptance speeches—for adaptation across MTV’s global social platforms. I ensured each piece resonated culturally and emotionally with regional audiences. This included ongoing monthly content like MTV Push, marketing materials (trailers, announcements, premieres), Fresh Out Live, and original social-first interviews that I produced and directed.
Winning the Localization, Strategy & Engagement Category Award, for this work at the 2023 Shorty Awards.
AWARD SHOW MOMENTS
Wearing my trend-savvy post-producer hat, I scouted the internet-breaking moments—both from the archives and live in real time—at the Grammys, VMAs, EMAs, and Isle of MTV. From backstage gems to viral on-stage chaos, I clipped and delivered the content fans couldn’t scroll past. I captured and clipped the internet-breaking magic from the Grammys, VMAs, EMAs, and Isle of MTV. My VMA Highlights include producing the Last Looks cam stop, filming artists on their way to the stage, and the Backstage POVMA (AKA, the Taylor Swift audience cam!). In Europe, I also collected some iconic EMA wins and unforgettable backstage livestream chaos. From club nights all around Malta to crowd-surfing Isle of MTV festival moments, I aim to deliver content the fans can’t stop sharing.
ISLE OF MTV
Im addition to live show coverage, I led the production of original food, travel, and culture series that spotlighted Malta’s unique identity, working closely with the national tourism board to shape their content strategy.
I also directed my team in creating exciting lead-up content with artists, DJs, and influencers—including producing a behind-the-scenes video of OneRepublic’s music video, they filmed in Malta, the day before they headlined the festival.
MTV EMA CAMPAIGN
Led the charge on social video and localization for the EMAs—from producing and localizing global campaign content (Reels, TikToks, YouTube compilations, O&O videos, nominee announcements, winner celebration posts, and voting promos in 14+ languages) to overseeing live show coverage.
Managed production and edit teams across the delivery of talent interviews, backstage live streams, and high-impact social content to capture every major moment, in real time.
LIVE STREAMS
In addition to lead up, main show day and post-show week coverage, I led the production of our Live Programs to support the EMAs (streamed to Facebook, YouTube, and Pluto):
The Best Local Acts: Fans from each region (~23) cast their votes to support their favorite “Local Act” and our host, Harriet Rose, announces the winners as we celebrate around the globe.
Backstage Pass: Harriet Rose hosts an exclusive behind-the-scenes show - in partnership with Facebook - interviewing with artists before the perform or after they win an award. We also involve fun surprise moments including a live announcement of the winner for “BEST MTV PUSH Artist”